The documentary, The Food that Makes Billions, was based on the competitive dynamics between two of the world-leading companies in the bottled water market: Danone’s Evian and Nestle’s Pure Life. It looked at their marketing philosophy and advertising strategies that played huge roles in creating great demand for something that could easily be obtained from the tap for free. These strategies resulted in millions of bottled water being distributed around the entire world. Overall, the documentary depicted how a simple commodity like water could become a product in great need.
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